|
Services
|
|
The White Plains Road BID augments NYC services in the
areas of sanitation, advertising and promotions, holiday lighting and
beautification/ambiance.
|
|
We Clean
|
|
The WPRDMA provides a uniformed street cleaner who sweeps
the sidewalks and the curbs and empties the waste baskets six days per
week, Monday through Saturday. The BID also contracts with a graffiti
removal firm to remove unsightly graffiti when needed.
|
|
We Advertise and Promote |
|
The BID advertises and promotes the business
district to encourage the public to patronize our local businesses.
We sponsor two cooperative advertising campaigns on Cablevision; one
runs in late spring for six weeks and the other from Thanksgiving to
New Years. We also advertise widely in our local newspaper, The
Bronx Times Reporter, and the Bronx edition of the Daily News; the
newspapers cooperate by including articles and pictures of our
special activities and promotions. |
|
An annual sidewalk sale is held for three
consecutive days during the summer when local businesses are
encouraged to participate by placing merchandise and/or displays out
on the sidewalk; that activity attracts a high volume of shoppers. |
|
We Beautify |
|
The Christmas shopping season is promoted with a
modern rope lighting display under contract with New York Christmas;
that sophisticated display enhances our image as a contemporary
mall. Santa Claus provides holiday cheer and dispenses candy to the
children. |
|
The White Plains Road BID has created attractive
banners displaying our logo; these banners are installed on our
historic light poles. A similar logo is displayed on our matching
garbage pails and street cleaner’s uniforms. |