The White Plains Road BID augments NYC services in the areas of sanitation, advertising and promotions, holiday lighting and beautification/ambiance. 

We Clean

The WPRDMA provides a uniformed street cleaner who sweeps the sidewalks and the curbs and empties the waste baskets six days per week, Monday through Saturday. The BID also contracts with a graffiti removal firm to remove unsightly graffiti when needed.

We Advertise and Promote

The BID advertises and promotes the business district to encourage the public to patronize our local businesses. We sponsor two cooperative advertising campaigns on Cablevision; one runs in late spring for six weeks and the other from Thanksgiving to New Years. We also advertise widely in our local newspaper, The Bronx Times Reporter, and the Bronx edition of the Daily News; the newspapers cooperate by including articles and pictures of our special activities and promotions.

An annual sidewalk sale is held for three consecutive days during the summer when local businesses are encouraged to participate by placing merchandise and/or displays out on the sidewalk; that activity attracts a high volume of shoppers.

We Beautify

The Christmas shopping season is promoted with a modern rope lighting display under contract with New York Christmas; that sophisticated display enhances our image as a contemporary mall. Santa Claus provides holiday cheer and dispenses candy to the children.

The White Plains Road BID has created attractive banners displaying our logo; these banners are installed on our historic light poles. A similar logo is displayed on our matching garbage pails and street cleaner’s uniforms.